Making a global positive impact requires a multiplication of efforts worldwide to make it happen. Creating a better world by making purpose the world’s universal language for individuals and organizations. This is the purpose of Purpose Vanguards Int, a leadership business consultancy that is coming out soon in Feb 2020 to effect this change.
Purpose Vanguards Int is a leadership business consultancy founded by kamil Toume to make a real positive change in the world. Kamil believes that purpose is one of the most powerful tools to effect this change. Purpose Vanguard Int also exists as a recognition to leaders who act and lead with purpose.
Purpose Vanguards Int’ purpose is to create a better world by making purpose the world’s universal language for individuals and businesses. We are very determined to create this world and we are looking forward to working with all-purpose vanguards “leaders” who are serious about advocating and universalizing purpose.
PURPOSE AMBASSADORS
To gauge the genuine impact of purpose, leaders must first establish the company's overarching purpose and delineate how this purpose has influenced strategic business choices and ultimately affected all stakeholders. Leaders shoulders the responsibility of assessing the holistic impact of the business, spanning from its ability to inspire and meet employees' needs to its capacity to deliver value and enrich the lives of customers.
Successful businesses prioritise the impacts they aim to create and generate profit by enhancing these impacts. The relationship between purpose and impact reveals the quality of leadership within a company. Impact is quantifiable, and the results consistently demonstrate how well purpose is integrated and applied within the business.
The Purpose Impact Synergy Analysis (PISA) is a tool that helps businesses identify and leverage their core purpose by embedding it into all critical business functions. The main idea is to ensure that a company's purpose is not just a statement but a guiding principle that influences every aspect of the business.
PISA begins by helping leaders focus on this crucial point: why businesses often experience poor leadership.
First, without a clear purpose, a business becomes directionless and lacks focus. Confusing purpose with vision further exacerbates this issue, as it leads to confusion and undermines the effectiveness of high-level strategy. Even worse, many business leaders mistake goals for strategy, failing to recognise that strategy is about identifying, understanding, and overcoming the critical challenges a business faces in order to achieve its purpose.
Without a clear purpose, a business strategy becomes ineffective
Human Resources (HR)
Humans are not resources; they are remarkable human beings. One of a leader’s key responsibilities is to humanise the dehumanising term "HR." Purpose impacts Human Resources (HR) by attracting and retaining talent that aligns with the organisation’s core values. It enhances employee engagement, leading to greater motivation and satisfaction
Marketing
In a crowded marketplace, purpose drives differentiation by offering more than just a product or service— it showcases a commitment to making a positive difference. This, in turn, enhances customer engagement and fosters deeper connections
Organisational Development (OD)
Great culture, exceptional leadership, and outstanding employee engagement are rooted in purpose.
Purpose-driven leaders inspire and motivate teams, fostering a culture of trust, collaboration and most importantly, innovation. Companies with a strong purpose often outperform competitors financially over the long term due to higher employee productivity, customer loyalty, and strategic focus.​​
Sales
Purpose largely drives the cultivation of trust and loyalty with customers, the alignment of shared values, and the creation of stronger connections. It also motivates sales teams, resulting in enhanced performance and long-term retention.
Finance
Merging purpose with profits is the hallmark of exceptional financial leadership. It shapes finance by guiding long-term strategy, attracting ethical investment, and fostering sustainable growth. This approach encourages financial decisions that balance profitability with social responsibility, ensuring both stability and a positive impact
Decision-Making
When leaders leverage the power of Purpose, it provides a clear framework for decision-making at every level, ensuring that each decision aligns with and supports the organisation’s long-term vision and mission.
OUTCOME
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A purpose-driven organisation that not only elevates business performance but also effectively communicates its unique value and leadership, creating a lasting, positive impact on the marketplace and society.
